There aren't many entrepreneurs in the Manufacturing Industry that underestimate the power of a strong network. Most companies still connect with new clients through their existing business relationships. In other words, by networking: from networking events to the golf course, and increasingly through social media platform LinkedIn. When it comes to LinkedIn, TEUN is often asked: how?
Corporate headshot book
LinkedIn is still too often perceived as a headshot book for business or only used as a digital business card holder. That's a shame, because LinkedIn is actually the ideal place to network. Think of it as a ‘digital golf course’ but with added benefits. It never rains, for instance, and you don't have to work up a sweat.
But there is even more to gain... provided LinkedIn is used in an active and smart way.
And this happens to be precisely what many OEMs and manufacturers are doing wrong: they want to use LinkedIn but don't quite know how, what and where to start. Not surprising, really, because what works for most companies won't work for the average manufacturing company. Like all industrial marketing efforts, social media networking requires a specific and consistent approach.
That's why TEUN is keeps getting the question: How can we effectively use LinkedIn?
This article answers that question. We also offer10 practical tips that apply specifically to manufacturing companies. They will help you get off to a flying start and ensure your first efforts are even more effective.