One thing is abundantly clear for TEUN and our clients in the Manufacturing Industry: good coordination between marketing and sales leads to better results. But what have we learned from recent research on marketing and sales synchronization*? That the alignment between marketing and sales is lacking in 72% of companies in the Netherlands. This has a significant impact on the operating result.
Silo mentality or island culture is of all times. Marketing and sales have traditionally always lived and operated separately, sometimes literally on different floors. Moreover, the gap has only become bigger due to remote working, caused by the COVID-19 pandemic. A noteworthy result from the research study is that marketing generated 46% fewer leads and sales recorded a 58% drop in revenue. So inadequately aligning your marketing and sales greatly impacts the bottom line.
It is important that marketing and sales
work together from step one in the
Industry sales: new business focus
We know from experience that in manufacturing companies where marketing and sales work closely together, profits grow on average by 20%. On top of that, sales close 9% bigger deals with prospects who have been ‘fed’ relevant content from marketing.
As we all know, marketing is a broad field with activities that focus on staff, customers, partners, suppliers, and their position in society. As an industrial marketing company, TEUN uses industrial marketing with one clear goal: sales, new business. That is why we place first priority on getting the marketing and sales departments of customers to work closely together.