One thing is abundantly clear for TEUN and our clients in the Manufacturing Industry: good coordination between marketing and sales leads to better results. But what have we learned from recent research on marketing and sales synchronization*? That the alignment between marketing and sales is lacking in 72% of companies in the Netherlands. This has a significant impact on the operating result.
Silo mentality or island culture is of all times. Marketing and sales have traditionally always lived and operated separately, sometimes literally on a different floor. Moreover, the gap has only become bigger due to remote working, caused by the COVID-19 pandemic. A noteworthy result from the research study is that marketing generated 46% fewer leads and sales recorded a 58% drop in revenue. So inadequately aligning your marketing and sales clearly has a huge impact on the bottom line.
It is important that marketing and sales
work together from step one in the
Industry sales: new business focus
We know from experience that in manufacturing companies where marketing and sales work closely together, profits grow on average by 20%. On top of that, sales close 9% bigger deals with prospects who have been ‘fed’ relevant content from marketing.
As we all know, marketing is a broad field with activities that focus on staff, customers, partners, suppliers, and the position in society. As an industrial marketing company, TEUN uses industrial marketing with one clear goal: sales, new business. That is why we place first priority on getting the marketing and sales departments of customers to work closely together.