CUSTOMER CASE: ARODO

Critical Perspective

When Joost van Aaken started setting up the marketing for Arodo, he certainly wasn't looking for a consultant.

The Managing Director was therefore pleased when he came into contact with TEUN through a clear whitepaper on the Manufacturing industry.

"Their critical perspective is based on pragmatism, commitment, and expertise. That's what you need in the Manufacturing industry."

"Let me be clear: I dislike 'consultants'. Especially the type that's all talk, mostly thinking from a theoretical standpoint. The guys from TEUN are the opposite. They are hands-on, appreciate the Manufacturing industry like no other, and apply their sharp analyses to it. That immediately gives you direction."

IMPROVEMENTS ON THE TABLE

The best proof of that is a whitepaper from TEUN that he came across online. It made sense, according to Van Aaken, and demonstrated practical knowledge. That's why he invited TEUN. They clicked quickly.

"I was looking for someone with a strategic vision, without the tendency to immediately know it all better. With their whitepaper, TEUN showed that they understand our game, and during our first conversations, they confirmed that."

Making Choices

Van Aaken finds that a fascinating process, especially because it doesn't all happen automatically. But as he says himself: no friction, no shine.

"In tackling the positioning, they were able to identify the pain points and areas for improvement within a few sessions. They encouraged us to think and to ask fundamental questions.

Who are we? How do we differentiate ourselves? Who is our ideal customer? And where do we want to be in five or ten years? They critically examine your product portfolio, challenge you to make choices, and to focus.

That's not always easy and sometimes leads to significant discussions, but that's exactly what we need TEUN for."

“They challenge you to make choices
and to focus.”

MARKETING AND SALES

What Van Aaken appreciates most in that process is that marketing and sales are increasingly in contact.

“If you're not careful, marketing becomes a trick, something you do only for the outside world. But what TEUN does is seek the connection with sales and the rest of the company.

With the merging of the brand and the sharpened proposition, we have jointly laid a solid foundation. This gives direction to marketing and sales, but ultimately, our entire company benefits from it. That's exactly what I was looking for.”

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About Arodo

Arodo is a specialist in the packaging of premium powders. Thanks to this focus, Arodo can call itself a market leader. The product range includes bag filling machines, palletizers, and stretch hood machines. Innovation is a top priority.

The company developed a unique technology for a hermetically sealed packaging: AROVAC®. To date, Arodo is the only machine manufacturer in the world that can vacuum-pack hygroscopic powders, such as cement and milk powder.

From its headquarters in Arendonk (Belgium), the company carefully monitors quality. Internationally, Arodo enjoys an excellent reputation, thanks to sales offices in Germany, Denmark, Poland, Austria, Romania, and a joint venture in India.